Hot Melt Extrusion Essay Example | Topics and Well Written Essays - 750 words

Hot Melt Extrusion - Essay Example HME technique does not require time consuming drying step and compressing step; and therefore, the processing steps are significantly reduced. Due to fewer unit operations involved in HME operation, production time is greatly enhanced. During the HME process, the polymer-melt itself act as a thermal binder. HME eliminates problems arising from poorly compactible materials. An extruded rod obtained from HME procedure can be directly incorporated into tablets after cutting. Uniform dispersion of fine particles is obtained due to vigorous mixing and agitation conditions of HME operation. The energy requirements in HME process are low as compared to high shear granulation. The HME process requires lower investment for equipment as against other processes. HME technique also provides new strategies to increase dissolution rates for sparingly water soluble drugs, enhance bioavailability of the active ingredient, improve content uniformity of dosage formulation, modify drug release, and als o helps to mask the unpleasant taste of the drug (Repka et al. 1043; Crowley et al. 909). A single- or twin-screw extruders are used for HME process. The extruder is composed of a feeding hopper, barrels, single or twin screws, die, screw-driving unit, heating/cooling device for the barrels, conveyer belt to cool down the product, and solvent delivery pump. The monitoring devices on the equipment include temperature gauges, a screw-speed controller, an extrusion torque monitor and pressure gauges. During the HME process, first a dry powder blend of drug, polymer, and other adjuvants/additives is prepared. Then, this soild mixture is fed into the feeding section of the extruder. The material is transferred to the melting section. The heat is applied to the material in the melting section to form the polymer-melt. This molten mass is transferred in the metering section which is then

Plug-in hybrid Essay Example for Free

Plug-in hybrid Essay This is an analytical and comprehensive approach for preparing marketing plan for Toyota Prius, the hybrid car, consists of formulating strategies and implementing them, with suggestions for recommended changes and implementing the plan. Toyota is well known for its innovative and excellent quality cars all over the world. Toyota has started the hybrid project in about 1991 and launched its first concept in 1997. It is Toyota that made this revolution of hybrid cars a success story. The Global, 21st century known as G-21 team worked on the Prius. It aims in focussing the target market in Australia, in main cities like Sydney, Melbourne, Adelaide, Perth, Canberra, Brisbane, etc. the main focus is on the two kinds of buyers in the market, i. e. the private buyers and the corporate and fleet buyers. The distribution is done through the strong network of 211 dealers in Australia. There is proper training to the dealer about the car and its features as its technology is new in the market. This also helps to solve customers’ objections and their queries. The promotion is done through Medias like television shows, advertisement with celebrity, news paper and magazine. Also through the personnel marketing where the dealer meet and communicate with customers personally. Internet is the modern means of marketing and advertisement. The costing of the car is issue at present movement. But it could be solved with help of government policy and the company’s discount. As the technology improves the cars will be cheaper and can be affordable by lower income segment. Table of content TopicPage No. 1. Introduction4 2. Mission Statement4 3. Situation Analysis4 3. 1. Internal environment4 3. 1. 1. Products4 3. 1. 2. Financial and non-financial situation5 3. 1. 3. Channels5 3. 2. External Environment6 3. 2. 1. Markets6. 3. 2. 2. Competitive environment6 3. 2. 3. Economic environment7 3. 2. 4. Demographic environment7 3. 2. 5. Social and cultural environment7 3. 2. 6. Political and legal environment7 3. 2. 7. Technological environment8 3. 3. SWOT analysis8 3. 4. Critical issues9 4. Marketing Objectives10 5. Marketing Strategies10 5. 1. Target markets10 5. 2. Product strategies11 5. 3. Pricing strategies11 5. 4. Promotion strategies11 5. 5. Distribution strategies12 6. Recommendations for change12 7. Implementation plan13 8. References A. Appendices14 14 1. Introduction: Toyota Motor Corporation is Japanese company and one of the world’s largest automaker. Toyota has created philosophies and techniques which are now implemented commonly in every organisation in the world which is called as the Toyota-style management and manufacturing technique. Toyota is well known for designing and manufacturing of concepts and future cars. Toyota was the first company to manufacture powerful and high quality hybrid car in the year 1997 (Chambers, 2008). Toyota used combination of fossil fuel and electricity for power and manufactured its well known car called ‘Prius’, which gained popularity all over the world within short time. Toyota launched hybrid Prius in Australia in 2001. We will be discussing about the marketing plan of Prius in Australian market and revolution it would create in automotive market. 2. Mission Statement: Toyota’s mission is to deliver outstanding automotive product and to provide service to their customers. It also aims in enriching our community, partners, and environment. Toyota’s four core values are customer first priority, respect for the people, international focus, continuous improvement and innovation . 3. Situation Analysis: It is the analysis of the vast amount of information regarding the organisation, product and the situation they are facing (Cohen, 2005). It consists of various environmental factors and experts call it as process of environmental scanning. 3. 1. Internal Environment: It consists of the situation inside the organisation and its internal working. It can be regarding the product, channels, and financial situation. 3. 1. 1. Product: Toyota has launched wide range of products in Australia which is divided in four segments passenger, four wheel drive and sports utility vehicles, commercial vehicles and Toyota racing development (TRD). Prius comes in the passenger segment of cars. It began in the year 1992; Toyota announced its plans to develop a car with lowest possible emission. It created committee called G-21, G known as global and 21 is twenty-first century. In 1994 the concept car named â€Å"Prius† was developed. Prius is a hybrid car which is combination of fossil fuel and electricity. It used patented Hybrid Synergy Drive system which enables car to give a whooping mileage of 100 kilometres in 4. 4litres of fuel. 3. 1. 2. Financial and non-financial situation: Toyota has large manufacturing facility at Altona, and since 2004 Toyota has invested 800 million in Australian manufacturing plant. Toyota has generated sales revenue of $9. 284 billion and has total assets of $2. 478 billion as of December, 2007. Total exports for 2007 were $1. 7 billion inclusive of parts. Toyota has 4720 employees and about 11,300 dealer employees. It produces about 148,931 vehicles and 112,415 engines. It has domestic sales of 236,647 and exports of 97,688 units to 23 countries. http://www. toyota. com. au/about/key-facts . 3. 1. 3. Channels: â€Å"Distribution channels are set of interdependent organisations involved in the process of making a product or service available for use or consumption by the consumer or industrial user† (Kotler and Armstrong, 2004 p). Toyota is known for its â€Å"just-in-time† production system. It produces car when there is demand from customers. There is direct network between manufacturer of components and Toyota, so that it does not have to maintain inventory. Toyota has wide network of 211 dealers in Australia. Toyota fulfils its consumers demand by its dealer network where approximately 11,300 employees serve. http://www. toyota. com. au/about/key-facts . 3. 2. External Environment: The company’s macro-environment, now known as external factors are uncontrollable forces that the company must watch and also respond to (Kotler and Armstrong, 19871). Fig. 1. (Source: Kotler, et. al [2006], pg: 169) 3. 2. 1. Markets: â€Å"A market is the set of actual and potential buyers of a product† (Kotler and Armstrong, 2004 pg7). The potential buyers of hybrid car are from higher income group and they stay in metropolitan cities. Hybrid car market can be developed in developed countries and advanced cities. Hybrid car owners are educated and have concern towards environmental factors. Hybrid car owners are few years older than average car buyers . 3. 2. 2. Competitive environment: Toyota was the first develop hybrid passenger car called Prius. The biggest competitor of Toyota is Honda. Honda has its hybrid model Insight which poses competition to Prius. Recently ford has also launched hybrid version of its popular SUV Escape. Ethanol blended fuel car also pose competition to hybrid cars, as they have low emission and good mileage. Also non-hybrid cars are not much costly as compared to hybrid cars. 3. 2. 3. Economic environment: â€Å"Factors that affect consumer buying power and spending patterns† (Kotler and Armstrong, 2004 p71). Considering the positive side, many companies gives special offers and incentives to encourage purchasing of hybrid vehicle. There are also Government rebates to encourage buying of hybrid vehicles. Considering the negative side customer has to pay around five to seven thousand dollars more for hybrid vehicle against non-hybrid vehicles. The battery and electric motor replacement are costly parts. Repairs and maintenance facilities are limited to dealerships only. 3. 2. 4. Demographic environment: Demographic environment is very much interest to the marketers. As demography involve people and it is the people who make the market for any product. The private market is an important market, where the consumer is either male or female and in the age group of 30 to 50 years old. The consumers are from wealthy class, they are educated, well informed and they are from AB socio-economic segment. Hence the consumer can be in profession like administrative, or higher managerial or professional occupation who are ready to purchase environmental-friendly car and also pay more for its exceptional features. 3. 2. 5. Social and cultural environment This environment represents the effect of religion, fashion, population trends; social issues like equality and social movements such as environmentalism (Dann, 2004). The customers are from higher income group. Customers have higher level of education, who is concerned about environmental crises. Prius focuses on the customers with age group few years older than the average car buyers, and mostly women prefer for this car. It is preferred by customers who drive fewer miles and ready to pay more for their car. 3. 2. 6. Political and legal environment Australia is quite receptive towards foreign firms to invest in country. Government attract foreign investment by giving various incentives. Australia is politically stable country and has democratic government. So there are less risk for change of policy, increase of duty, blocking company’s property and currency and takeover of company’s property. Government bureaucracy is also important factor which help companies with good market information, efficient custom handling (Kotler and Armstrong, 2004). 3. 2. 7. Technological environment Toyota was first company to successfully launch a hybrid commercial vehicle. High level of research and development and after a long experiment Toyota launched Prius in late 1997. It has developed patented hybrid system called Hybrid Synergy Drive. It provides a combination of electric power and fossil fuel which gives an eye-catching mileage of about 100 kilometres in 4. 4liter of fuel. This technology gives high power output and greater performance as it is combination of fuel and electricity. Due to this combination the car goes for more kilometres in less fuel. This car has fewer emissions and pollutants problem. We can say that hybrid technology gives us clean, powerful and efficient car. 3. 3. SWOT analysis: SWOT analysis is the overall evaluation of company’s strengths, weakness, opportunities, and threat. Strengths: ?Toyota is one of the world’s largest car manufacturers having reliable and high quality image. ?A hybrid car cuts emission by 25% to 30% ?‘Just-In-Time’ production ?It has greater fuel economy typically around 100 kilometres in 4. 4litres ? Government gives incentives on hybrid cars. ?It has the â€Å"green† image for car. ?It is â€Å"new† and successful technology. Weakness: ?There is high cost involved in research and development and technology is costly. ?The car is much pricier than non-hybrid cars. ?Fuel saving is limited, and only if the car is driven within the limit. ?It has low speed? Customers has limited choice ?The maintenance can be costly as lot of electronics and computer are involved Opportunities: ?Targeting the people who are environmentally conscious. ?It can be used to lower the global warming concerns ?As technology becomes more and more affordable, car can introduced in lower income segment ? There is also scope for future government policy for transition to hybrid technology. Threats: ?In non-hybrid cars with gasoline and ethanol blend, gives good mileage and have lower emission problem ? Diesel technology also gives good mileage, but has emission problems ? There are threats from small cars like Honda Civic or Mazda 3 which are fuel efficient and less costly than hybrid cars. ?To pay four to six thousand dollars more to get twenty five percent improvement can be a tough decision to make. 3. 4. Critical Issues: ?Will the cost of hybrid cars Prius be reduce? ?Can lower economic segment of society be able to buy Prius? ?Can the maintenance of car and parts become cheaper? ?Will customers have a variety of hybrid models to choose from? ?Can Prius become more fuel efficient? ?Can the emission be reducing to almost negligible? ?Should Toyota focus its research on other type of hybrid vehicles? 4. Marketing Objectives: ?Customers and consumers should be made aware of new product i. e. Toyota Prius. ?Increasing shareholders wealth which is achieved by higher profits and increased sales. ?As this is new product and having new technology, the objective is to educate consumers and explain its working and advantage of this. ?Prius should me made marketed so as to make it valid alternative to traditional cars. ?Customers should be communicated through website, brochures, visiting local dealer and ordering test drive to know about Prius. ?Communication should lead to purchase, and also number of visits to dealer should be turned into sales. 5. Marketing Strategy: Marketing strategy also known as ‘the game plan’ is used to fulfil the plan’s objective. It consist of strategy for target markets, product strategy, pricing strategy, promotion and distribution strategy (Kotler et. al, 2006). 5. 1. Target markets: Target market consists of a set of buyers who share common needs or characteristics that the company has decided to serve (Kotler et. al, 2007). Toyota is the first mass produced hybrid car. Hybrid car market is new and having light competitive. Prius belong to the lower to medium passenger car segment. Toyota has competition from Honda’s Insight, which is the two-seat sports car. But it is not offering the features like Prius. Prius focuses on providing comfort to passenger segment i. e. C, so there is strong competition in this segment . The target market for Prius concentrate on two major categories: the customers and consumer. Customers are corporate buyers and fleet. Customers buy cars either for corporate hire / rental or for company fleets. Toyota can make tie-ups with corporate and provide special offers to them. They can be reached through business press and media. Since Prius is low in operating cost and its environmental friendly features makes it interesting for business buyers. In consumer market, Prius focuses on consumer who is few years older than average car buyers. It focuses especially females with higher income group. Consumers who are eco friendly and educated are also targeted . 5. 2. Product strategies: â€Å"It is the total benefit that the seller offers through its product features to its customers† (Dann and Dann, 2004 p20). Toyota Prius is a product which requires high involvement and it’s having unique features, which require personal selling. Personal selling can be achieved through the dealer network, which will be given special training about the car, its advantages and also trained to overcome objections form customers. Personal training is also useful to target corporate customers and fleet buying customers, who buy fleet of cars for rental or corporate use, by convincing them about the environmental factors and efficiency in long term use. Dealers should also personally visit the potential buyer group, like environmental friendly and higher income group. 5. 3. Pricing strategies: â€Å"Pricing strategy is a cost to the customer incurred by acquiring and using the products† (Dann and Dann, 2004 p20). As Prius is new technology and new product in market it is some-what costly than other traditional cars. To make people buy Prius, company should implement sales promotion and there should be incentives to buy Prius. This helps product to be accepted in market at its early stage of life-cycle. There should be tie-ups with government to encourage the sale of hybrid and clean cars. Government should give incentives to buy low emission and hybrid cars. Currently Prius is available between ranges of $37,400 to $46,900. This price tag is quite high as compared to other cars of the same segment. 5. 4. Promotion strategies: â€Å"Promotion strategy is the use of audio and visual communications, elements of marketing for the purpose of getting a message to the market place† (Dann and Dann, 2004 p20). The promotion of the Prius can be done through mass communication media. There should be continuous advertisement in news papers and magazines about the cars and its features. Television commercials are expensive, but they are very effective strategy in promotion. Other media is radio and hoardings which can influence customers to buy car. The brand image of the product can be made by sponsoring some sports events or similar kind of promotion, which will boosts sales of the car. One of the better ways to promote Prius is associate it with some celebrity from Hollywood or some sports or cricket personality. This will create a different image of car for the people. 5. 5. Distribution strategies Distribution strategy plays an important role in marketing. Toyota is having wide network of 211 dealers in Australia. The retail private buyer i. e. consumer will buy the car from the franchised dealer network. There should be special dealers for the fleet buyers, who buy cars in fleet for corporate or rental use, so as to demonstrate the benefits and advantage of hybrid car. This should be directly connected to company so that the cars can be customised according to the need of the corporate users. There should be strong supplier network. Distribution strategy should be set for the supplier network also so that it receives components and parts on just-in-time basis. 6. Recommendations for change: As Prius is new concept with new technology, there should be rigorous testing on the car so that product is placed at strong position in market. Testing with the customer and consumer makes their ideas clear about the car and encourage them to go for hybrid car. There should be campaigns and promotion activities for corporate and fleet buying customers. Company should carry out seminars and demonstration for customer, where they are explained the benefits of hybrid cars and its benefits in long term use. There should be personal promotion strategy used by the dealer. The existing customers of Toyota and the owners of expensive car should be contacted by mail and telephone to create awareness for the vehicle. Company should create awareness about environmental concern and rising fuel price. Government should participate in promotion activity to use hybrid cars by giving incentives or tax benefits for the hybrid car customers. There should be research and development to reduce the cost of the car. There should be specialised dealer network for specialised hybrid car like Prius. Television, print media, radios; hoardings are one of the best means for the promotion activity. 7. Implementation plan: The above recommended plan can be implemented by using various promotion activities. The dealer should make the car run on streets of city with promotional advertisement on the car. This creates direct impact on the people. The car should be promoted by television programs which deal with cars like the Top Gear on BBC, which can create a positive image of the car. Promotional activity can be carried out by the use of print media in business magazine like The Time, Fortune, etc. also in daily news papers and periodicals. Outdoor billboards should be placed in busy areas like station and in urban areas. Internet can be used to directly reach to people. There should be online brochures and facility to have detailed specification of car. Customers should be able to book car online and also test drive. Time line must be set and there should be target number of vehicles that must be sold within the time frame. There should be attractive price and attractive looks and features that will force people to buy the car. 8. References: CHAMBERS K [2008] â€Å"Toyota† Greenwood Press, Westport, Connecticut, London. DANN S and DANN S [2004] â€Å"Introduction to Marketing† John Wiley and Sons Australia, Ltd. KOTLER P and ARMSTRONG G [2007] â€Å"Marketing – an introduction† 3rd ed. Prentice Hall Englewood Cliffs, New Jersey. KOTLER P, BROWN L, ADAM S, BURTON S and ARMSTRONG G [2007] â€Å"Marketing† 7th ed. Pearson Prentice Hall, Australia. Website: [http://www. toyota.com. au/about/vision] accessed 2/03/2009, 0900hrs. [http://andidas. deviantart. net/projects/academic/MaketingCommunications_ToyotaPriusMarketingPlan. pdf] accessed 2/02/2009, 1000hrs. [http://www. toyota. co. jp/en/tech/environment/hsd/pdf/a_guide_to_hsd. pdf] accessed 1/02/2009, 1100hrs. [http://www. toyota. com. au/about/key-facts] accessed 1/02/2009, 1100hrs. [http://www. hybridcars. com/hybrid-drivers/profile-of-hybrid-drivers. html] accessed 2/02/2009, 1600hrs. A. Appendices: Figure 1. Major Force in organisation’s macro environment.

Exploring the Ruin of Man in Rappaccinis Daughter Essay -- Rappaccini

Exploring the Ruin of Man in Rappaccini's Daughter    Who will redeem man from his evil tendencies and his fallen state?   Nathaniel Hawthorne in "Rappaccini's Daughter" delves into the nature of man and reveals that the evil imaginations and machinations of man may eventually lead to his ruin. "Rappaccini's Daughter" is a story set in the mid-nineteenth century in Padua, Italy, a country well known for its romantic stories and history. This period in time was marked by various scientific discoveries, especially in medicine. This boom led to extensive debates on science and religion. There was the argument of whether or not to let things happen naturally or to interfere with the processes of nature. It begins with a student, Giovanni Guasconti, who comes to the University of Padua to "pursue his studies" (Hawthorne 45) but falls in love with Beatrice, the daughter of a very famous botanist Dr. Rappaccini who cultivates a poisonous garden. Despite the fact that Giovanni Guasconti had "but a scanty supply of gold ducats in his pocket, he took lodgings in a high and gloomy chamber... [fit] to have been the palace of a Paduan noble" (Hawthorne 45). This been "the first time he was out of his native sphere,... [Giovanni] was unused to Padua and missed Naples and the cheerful sun shine of Southern Italy" (Hawthorne 46).   Giovanni portrays the generation in search of knowledge. "Beneath his window [was] a garden [consisting] of a variety of plants which seemed to have been cultivated with exceeding care" (Hawthorne 46). Strategically located in the center of the garden was "the ruin of a marble fountain...[whose] water continued to gush and sparkle into the sunbeams as cheerful as ever" (Hawthorne 46) just as "[Beatrice's] sp... ...   "The myth of the Garden: Nathaniel Hawthorne's 'Rappaccini's Daughter'".   Studies in the Literary Imagination II, 1969,   (pp. 3-12) Evans, Oliver   "Allegory and Incest in 'Rappaccini's Daughter'" 19th Century Fiction" Vol. 19, 1964, (pp. 185-195) Genesis   " The Bible" Hawthorne, Nathaniel "The House of Seven Gables" (1851) http://eldred.ne.mediaone.net/nh/sg10.html September 1998, (December 1998) Hawthorne, Nathaniel   "The Marble Faun" (1859-60) http://eldred.ne.mediaone.net/nh/mf19.html September 1998   (December 1998) Hawthorne, Nathaniel   "Rappaccini's Daughter" "American Short Stories" (1820 to the present). Jones, Madison   "Short Story Criticism" Vol. 3 1989 (pp. 191-193) Kloeckner, Alfred   "The flower and the Fountain: Hawthorne's chief symbols in 'Rappaccini's Daughter'" "American Literature" Vol. 38, 1966-67 (pp323 -331)  

Metaqualone

Methaqualone is sedative-hypnotic drug that is similar in effect to barbiturates, a general Central Nervous System depressant. This drug was mainly used in the 1960s and 1970s for the treatment of insomnia, and as a muscle relaxant. Methaqualone was first synthesized in India in 1951 by Lindra Kishore Kacker and Syed Hussain Zaheer. By 1965 it was the most commonly prescribed sedative in Britain. In 1972 it was the sixth bestselling sedative in the US, where it was legal under the brand name Quaalude. Methaqualone is a drug that helps the relief of tension, mental stress, and anxiety. Short Term Effects Short term effects include a reduction of mental activity, cardiac and respiratory depression, drowsiness, reduced heart rate, reduced respiration and increased sexual arousal. The abuse of this drug gives rise to a barbiturate-type dependence. Long Term Effects Liver damage can result from long term abuse of methaqualone or from ingestion of heavily adulterer methaqualone. The liver is responsible for metabolizing or processing drugs in the body, and impurities in the drug can cause irreversible damage to the organ. Methaqualone also affects muscle movement and coordination and can produce parethesia, a â€Å"pins and needles† sensation, commonly in the face and fingers. Large doses also cause a heightened pain threshold, and uncontrolled muscle twitching. Physically Addicting or Psychologically Addicting Methaqualone is highly addictive both physically and psychologically, and continuous moderate to heavy usage leads to tolerance, dependence, and withdrawal symptoms. Death Associated with Drug Coma and death can result from using methaqualone. Ingestion of more than 800 mg of methaqualone in an adult and 150 mg in a child is considered toxic. The average lethal oral dose is 8-20 grams (100-200 mg/kg) and coma can occur after ingestion of 2. 4 grams. Methaqualone can also cause coma or death at lower levels if it is taken with another CNS depressant such as alcohol. Slang/Street Names of Drug Common street names for methaqualone are: Quaalude, Lude, Quat, Quad, Mandex, and Sopors. How the Drug is Taken Methaqualone can be injected, and also taken orally. It is manufactured in tablets or capsules. Methaqualone can also be found in brown, gray or black tacky powder. An average dose of methaqualone is about 3 grams but it also depends on the persons body height, weight, and the use of any other drug. Within 4-8 hours of taking the drug the user may experience slurred speech. Affects on Fetal Development Methaqualone passes through the breast milk in lactating women. Animal studies have shown the drug to cause birth defects when used during pregnancy. References http://www. streetdrugs. org. [email  protected] org. Copyright Publishers Group, 1996. Division of Alcohol and Drug Abuse. http://www. well. com/user/woa/fsseda. htm

Racial Profiling Essay

Racial profiling is a big issue. Many people have been victimized because of cops and other high authorities’ senseless attitudes on how to handle the law. What people have to realize is that racial profiling does happen to innocent people who are mostly targeted or pursued because of their race or sometimes even because of their religion. These things can also cause citizens to become very angry and unwilling to cooperate with law enforcement. Racial profiling has been the cause of many outbreaks of riots. There has even been many riots because of innocent people being racial profiled against; causing citizens to become antagonistic, bitter, and hateful towards the law. This can be a problem because they even target good police. The cause of racial profiling can start not only hostile attitudes, but a shift in the views of how police treat citizens. Racial profiling is a method that police and other law enforcement agents use to catch someone who has committed a crime or is about to commit one. It is a controversial method. In fact, even the meaning of racial profiling is controversial† (Kops, Pg. 9). Racial profiling is a very controversial topic, because this topic makes people uneasy to talk about. It’s especially hard for victims who have been racial profiled against because of the memory of their terrible experience. â€Å"In 1942, over 120,000 American were stripped of their business and their homes and incarcerated for the duration of World War II. They had committed no offense. They were convicted of no crime. They were suspected, subjected to curfews, arrested, had their property confiscated, and finally imprisoned because of the color of their skin and their national origin or the national origin of their parents† (Meeks, Pg. ). Situations like this can cause a shift in the government where they have constant issues on how to approach citizens because of the fear of being accused of discriminating against people. This sometimes has citizens wondering is it okay for police to check you if they â€Å"think† you are committing a crime? Well there have been mixed answers when the law is confronted with this question. Also this can cause tension between cops and the law enforcement because of all the animosity and stress of being constantly accused of racial profiling. There have been retired cops who have written books talking about their experience as a cop. Some give details that outsiders wouldn’t know about the cop’s secret jobs. Is it possible that good police are afraid? This could be the reason why; they could also be afraid that if they tell too much they could possibly lose their job. But just as there are good cops, there are also bad cops. Like the ones who harass people for no reason; simply because of the physical features. â€Å"An officer’s daily duties require them to violate the rights of others, without question, on a repeated basis (see video – 2min in). Police routinely fine or jail, at taxpayer expense, people whose crimes lack an actual victim. Whether it is for driving without a license, disorderly conduct or illegal drugs, police are the ones enforcing such laws. More surprisingly is it seems they do so only because they are told to, and believe such violations are acceptable to keep others safe (this doesn’t even include officers who blatantly and knowingly abuse their power)† (Freeman). Is it a thing of giving law enforcement too much power? Many people have many complaints that the law has access to how they suspect if the person is in the wrong. This is a prime example of why there can be a separation between cops. However, often many good cops are targeted for a crooked cop’s bad deed. With this happening it scares away potential cops; who are afraid of this horrible thing happening to them, which has citizens and other authorities on edge. The lack of law enforcement would be a huge problem; without the law the crime rate could possibly reach an ultimate high. Law enforcement is supposed to be put in place as a security, and protection for citizens. But how can you trust them when they also commit crimes. It makes it even harder for citizens to report a crime because they are afraid of what might happen to them. Bad cops are considering somewhat professionals at pulling big schemes. They can pull off these schemes because of the connections they have with even high authorities. Some schemes could be tied to drug trafficking and many other things. But are once they are accused of such heinous crime, why are these issues sometimes forgotten about? It’s like the process of prosecuting these police are constantly kept quiet. Well it’s about time that it’s brought public. â€Å"Negative stereotypical biases of African-American males overshadow any appearances that they are law-abiding citizens. Indeed, in the eyes of many law enforcement officers, an African-American male driving a Mercedes-Benz projects the presumption of illegal activity, not the presumption of a hard working citizen† (Weatherspoon). Keeping these things private can cause more attention to what are they really doing. But no one is taking a stand and asking questions; simply because of fear of becoming a target of the police. â€Å"The term driving while black has been used to describe the practice of law enforcement officials to stop African-American drivers without probable cause. The practice particularly targets African-American males. African-American males are not only singled out while driving, but also while schooling, eating, running for political office, walking, banking, serving as a juror, getting a taxi, shopping, and just being black and a male. The mere fact of being black and male in America is sufficient cause for governmental and private law enforcement officials to abridge the rights of African-American males. This is not to suggest that law enforcement officers can never consider race when performing their job† (Weatherspoon). African American males are not the only people who are targeted. For example, during the Holocaust Jews were killed, beaten, starved, and a lot of other horrific things all because of their religion and race. â€Å"The European Holocaust of the 1930s and 1940s, which cost millions of Jews (and other ethnic groups) their lives, led many Jews and non- Jews alike throughout the world to believe that a Jewish homeland was necessary. During and after World War II, many Jewish refugees found themselves without a nation and with nowhere to go† (Jones, Johnstone, Pg. 358). Racial profiling seems to never have an end. Many cases you hear about how racial profiling still exists ‘til this very day. The question that everyone should be asking is, â€Å"why should a person race, religion, or beliefs determine how they are judged? â€Å"Racial profiling is an abusive practice that targets innocent citizens solely because of the way that they look. It is not an effective law enforcement strategy. Research shows that racial profiling diverts officers’ attention from using actual, objective signs of suspicious behavior to effectively assess situations. Racial profiling erodes trust between law enforcement and its community. As a result, people are less likely to report a crime or work with the police to give information that could apprehend an actual criminal† (Elliot). This statement is true; racial profiling really is not a strategic method. Since this method has been put in place it has done nothing but cause an upset to the community. Communities have had negative feelings towards racial profiling. So why is this still a method? No one seems to ask this important question that could change the law enforcement system. Changing the system could make a better relationship between citizens and law enforcement. Because more citizens may be willing to open up more to the law, without feeling like they can’t trust police. Before this solution could be an option the law enforcement should make an extra effort with making sure that the community knows that they can trust they are truly secured. â€Å"While there have been attempts to end racial profiling in Congress, no bill has successfully been passed. Communities across the country have been subjected to this useless, degrading tactic for too long. Now is the time for Congress to reintroduce and pass comprehensive legislature to end racial profiling† (Elliot). Congress has yet to make any decisions about eliminating racial profiling. But that doesn’t mean that change won’t happen. Racial profiling as stated in within this research paper is a very controversial topic, but it also a sad topic. The way a person can be mistreated just because of the color of their skin. When reading the facts about racial profiling it is saddening to know that a person can be humiliated and tortured over nothing. Victims of racial profiling are caught off guard, because they have no clue of why they have become a target. Some people are targeted because of their religion; for example a Muslim lady could become a target of racial profiling because of her head wrapped. Muslims have became targets ever since the 9/11 incident. â€Å"Since September 11, 2001, members of Arab, Muslim, and South Asian communities have increasingly been searched, interrogated and detained in the name of â€Å"national security†, often times labeled â€Å"terrorism suspects† when in reality many were only charged with misdemeanors or minor immigration violations, if they were charged at all† (Racial Profiling: Face the Truth Campaign). African-American males are also targeted, because of how they present themselves. This can make some African- American males uneasy to go out in public, because of the fear of being watched and seen for the clothes they wear. â€Å"As a result, community members become less likely to assist with criminal investigations or seek protection from police when they themselves are victimized, which makes everyone less safe† (Racial Profiling: Face the Truth Campaign). Communities are now starting to stick together, by not helping the police. Some feel that they should not help the police when the police attack innocent people.